Services Options

IDEAL FOR

CORE INCLUSIONS

EXCLUSIONS / LIMITS

Package 1
Foundation

For clients building baseline visibility / new or smaller orgs

Strategy kickoff & messaging session, 1 media outreach (quarterly), basic social content (e.g. 4 posts/mo), monthly reporting

No multimedia campaigns, media pitching is limited to one, major story per quarter

Package 2
Momentum

Clients ready for consistent PR + digital media lift

Everything in Package 1, PLUS: 2 media outreach campaigns per month, increased social + content (8–12 posts/month), content production (articles, videos, influencer or digital collaborations, quarterly strategic refresh

More ambitious coverage (tier-1 national media may count as add-on), large content pieces subject to additional fees

Package 3
Premium

Clients with aggressive goals and budget for full integration

Full PR + digital marketing integration: high-volume media outreach, premium coverage target (national media), full content campaigns (newsletters, toolkits, thought leadership), social + paid amplification, creative campaigns, ongoing optimization and A/B testing, higher-level analytics

Very large production (e.g. full video production, major events) could be scoped separately

Services Options

1
Package 1 Foundation
Ideal For
For clients building baseline visibility / new or smaller orgs
Core Inclusions
Strategy kickoff & messaging session, 1 media outreach (quarterly), basic social content (e.g. 4 posts/mo), monthly reporting
Exclusions / Limits
No multimedia campaigns, media pitching is limited to one, major story per quarter
2
Package 2 Momentum
Ideal For
Clients ready for consistent PR + digital media lift
Core Inclusions
Everything in Package 1, PLUS: 2 media outreach campaigns per month, increased social + content (8–12 posts/month), content production (articles, videos, influencer or digital collaborations, quarterly strategic refresh
Exclusions / Limits
More ambitious coverage (tier-1 national media may count as add-on), large content pieces subject to additional fees
3
Package 3 Premium
Ideal For
Clients with aggressive goals and budget for full integration
Core Inclusions
Full PR + digital marketing integration: high-volume media outreach, premium coverage target (national media), full content campaigns (newsletters, toolkits, thought leadership), social + paid amplification, creative campaigns, ongoing optimization and A/B testing, higher-level analytics
Exclusions / Limits
Very large production (e.g. full video production, major events) could be scoped separately
CONTACT US FOR PRICING AND MORE DETAILS
1
Package 1
Foundation
2
Package 2
Momentum
3
Package 3
Premium
Ideal For
For clients building baseline visibility / new or smaller orgs
Clients ready for consistent PR + digital media lift
Clients with aggressive goals and budget for full integration
Core Inclusions
Strategy kickoff & messaging session, 1 media outreach (quarterly), basic social content (e.g. 4 posts/mo), monthly reporting
Everything in Package 1, PLUS: 2 media outreach campaigns per month, increased social + content (8–12 posts/month), content production (articles, videos, influencer or digital collaborations, quarterly strategic
Full PR + digital marketing integration: high-volume media outreach, premium coverage target (national media), full content campaigns (newsletters, toolkits, thought leadership), social + paid amplification,
Exclusions / Limits
No multimedia campaigns, media pitching is limited to one, major story per quarter
More ambitious coverage (tier-1 national media may count as add-on), large content pieces subject to additional fees
Very large production (e.g. full video production, major events) could be scoped separately
CONTACT US FOR PRICING AND MORE DETAILS
CONTACT US FOR PRICING AND MORE DETAILS

A La Carte Services

These services can be purchased individually or added to any tiered package above.

TACTICAL COMMUNICATIONS PLAN

DELIVERABLES:

  • 1–2 discovery sessions
  • Brand audit
  • 5 communication themes
  • 10 key messages
  • 2 reel templates
  • 5 graphic design templates
  • 12-month editorial plan (social media, media outreach, newsletter distribution)
  • Crisis communication best practices
TIMEFRAME: 30 DAYS

SOCIAL MEDIA MARKETING PLAN

DELIVERABLES:

  • 1–2 discovery sessions
  • Brand audit and competitor analysis
  • Best practices for posting
  • 30-day content calendar (4–5 posts tailored for up to three platforms)
  • 5 graphic design templates
  • 2 reel templates
  • 5 communication themes
  • 10 key messages
TIMEFRAME: 30 DAYS

MEDIA OUTREACH & ENGAGEMENT CAMPAIGN

DELIVERABLES:

  • 1–2 discovery sessions
  • Brand audit
  • Target media list and outreach plan
  • 2–3 media pitch drafts
TIMEFRAME: 10 WEEKS
  • Press release development and distribution
  • Media tracking and engagement summary

NEWSLETTER DESIGN & LAUNCH

DELIVERABLES:

  • 1–2 discovery sessions
  • Custom newsletter design in Mailchimp
  • Up to 5 key sections with unique branding
  • One newsletter draft prepared (additional issues available upon request)
TIMEFRAME: 30 DAYS

DIGITAL ADVERTISING CAMPAIGN

DELIVERABLES:

  • 1–2 discovery sessions
  • Brand audit
  • Ad copywriting and creative design
  • Campaign setup and strategy (Facebook, LinkedIn, and/or Instagram)
  • Monthly performance tracking and reporting
TIMEFRAME: 6–8 WEEKS SETUP, THEN ONGOING

WEBSITE DESIGN & DEVELOPMENT

DELIVERABLES:

  • Discovery and site mapping session
  • Custom website design and build
  • Basic SEO optimization
  • Content integration and quality assurance
  • Launch support and training
TIMEFRAME: BASED ON PROJECT SCOPE

MEDIA MONITORING & REPORTING

DELIVERABLES:

  • Media coverage tracking (print, digital, and broadcast)
  • Sentiment and reach analysis
  • Monthly summary reports with insights and recommendations
TIMEFRAME: ONGOING (MONTHLY OR QUARTERLY)
CONTACT US FOR PRICING AND MORE DETAILS

A La Carte Services

These services can be purchased individually or added to any tiered package above.

  • DELIVERABLES:

    • 1–2 discovery sessions
    • Brand audit
    • 5 communication themes
    • 10 key messages
    • 2 reel templates
    • 5 graphic design templates
    • 12-month editorial plan (social media, media outreach, newsletter distribution)
    • Crisis communication best practices
    TIMEFRAME: 30 DAYS

  • DELIVERABLES:

    • 1–2 discovery sessions
    • Brand audit and competitor analysis
    • Best practices for posting
    • 30-day content calendar (4–5 posts tailored for up to three platforms)
    • 5 graphic design templates
    • 2 reel templates
    • 5 communication themes
    • 10 key messages
    TIMEFRAME: 30 DAYS

  • DELIVERABLES:

    • 1–2 discovery sessions
    • Brand audit
    • Target media list and outreach plan
    • 2–3 media pitch drafts
    • Press release development and distribution
    • Media tracking and engagement summary
    TIMEFRAME: 10 WEEKS

  • DELIVERABLES:

    • 1–2 discovery sessions
    • Custom newsletter design in Mailchimp
    • Up to 5 key sections with unique branding
    • One newsletter draft prepared (additional issues available upon request)
    TIMEFRAME: 30 DAYS

  • DELIVERABLES:

    • 1–2 discovery sessions
    • Brand audit
    • Ad copywriting and creative design
    • Campaign setup and strategy (Facebook, LinkedIn, and/or Instagram)
    • Monthly performance tracking and reporting
    TIMEFRAME: 6–8 WEEKS SETUP, THEN ONGOING

  • DELIVERABLES:

    • Discovery and site mapping session
    • Custom website design and build
    • Basic SEO optimization
    • Content integration and quality assurance
    • Launch support and training
    TIMEFRAME: BASED ON PROJECT SCOPE

  • DELIVERABLES:

    • Media coverage tracking (print, digital, and broadcast)
    • Sentiment and reach analysis
    • Monthly summary reports with insights and recommendations
    TIMEFRAME: ONGOING (MONTHLY OR QUARTERLY)
CONTACT US FOR PRICING AND MORE DETAILS