Services Options

IDEAL FOR

CORE INCLUSIONS

EXCLUSIONS / LIMITS

Package 1
Foundation

For clients building baseline visibility / new or smaller orgs

Strategy kickoff & messaging session, 1 media relations outreach (quarterly), basic social content (e.g. 4 posts/mo), monthly reporting

Strategy kickoff & messaging session, 1 media relations outreach (quarterly), basic social content (e.g. 4 posts/mo), monthly reporting

Package 2
Momentum

Clients ready for consistent PR + digital media lift

Everything in Package 1, PLUS: 2 media outreach campaigns per month, increased social + content (8–12 posts/month), content production (articles, videos, influencer or digital collaborations, quarterly strategic refresh

More ambitious coverage (tier-1 national media may count as add-on), video / large content pieces might cost extra

Package 3
Premium

Clients with aggressive goals and budget for full integration

Full PR + digital marketing integration: high-volume media outreach, premium coverage target (national media), full content campaigns (newsletters, toolkits, thought leadership), social + paid amplification, creative campaigns, ongoing optimization and A/B testing, higher-level analytics

Very large production (e.g. full video production, major events) could be scoped separately

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A La Carte Services

These services can be purchased individually or added to any tiered package above.

TACTICAL COMMUNICATIONS PLAN

DELIVERABLES:

  • 1–2 discovery sessions
  • Brand audit
  • 5 communication themes
  • 10 key messages
  • 2 reel templates
  • 5 graphic design templates
  • 12-month editorial plan (social media, media outreach, newsletter distribution)
  • Crisis communication best practices
TIMEFRAME: 30 DAYS

SOCIAL MEDIA MARKETING PLAN

DELIVERABLES:

  • 1–2 discovery sessions
  • Brand audit and competitor analysis
  • Best practices for posting
  • 30-day content calendar (4–5 posts tailored for up to three platforms)
  • 5 graphic design templates
  • 2 reel templates
  • 5 communication themes
  • 10 key messages
TIMEFRAME: 30 DAYS

MEDIA OUTREACH & ENGAGEMENT CAMPAIGN

DELIVERABLES:

  • 1–2 discovery sessions
  • Brand audit
  • Target media list and outreach plan
  • 2–3 media pitch drafts
TIMEFRAME: 10 WEEKS
  • Press release development and distribution
  • Media tracking and engagement summary

NEWSLETTER DESIGN & LAUNCH

DELIVERABLES:

  • 1–2 discovery sessions
  • Custom newsletter design in Mailchimp
  • Up to 5 key sections with unique branding
  • One newsletter draft prepared (additional issues available upon request)
TIMEFRAME: 30 DAYS

DIGITAL ADVERTISING CAMPAIGN

DELIVERABLES:

  • 1–2 discovery sessions
  • Brand audit
  • Ad copywriting and creative design
  • Campaign setup and strategy (Facebook, LinkedIn, and/or Instagram)
  • Monthly performance tracking and reporting
TIMEFRAME: 6–8 WEEKS SETUP, THEN ONGOING

WEBSITE DESIGN & DEVELOPMENT

DELIVERABLES:

  • Discovery and site mapping session
  • Custom website design and build
  • Basic SEO optimization
  • Content integration and quality assurance
  • Launch support and training
TIMEFRAME: BASED ON PROJECT SCOPE

MEDIA MONITORING & REPORTING

DELIVERABLES:

  • Media coverage tracking (print, digital, and broadcast)
  • Sentiment and reach analysis
  • Monthly summary reports with insights and recommendations
TIMEFRAME: ONGOING (MONTHLY OR QUARTERLY)

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