Impactful Media Relations
Media relations is at the heart of our work at Medley. We’ve spent 15 years cultivating relationships with journalists and media outlets, helping our clients earn the visibility they deserve and positioning them as leaders in their industries.
Kroger
In Fall 2018, Kroger enlisted Medley Inc. to lead a comprehensive media relations campaign to introduce two new offerings: the Dip clothing line, designed by Joe Mimran, and Geoffrey’s Toy Box, a Toys “R” Us holiday program, to Houston consumers. Medley’s task was to position Kroger as a competitor in both fashion and toy retail spaces, while highlighting affordability, accessibility, and family-friendly convenience.
Through a tailored PR strategy, Medley secured high-profile TV, print, and digital media coverage across major outlets, including ABC 13, Houston Chronicle, and KHOU. The strategic media placements emphasized the benefits of Kroger as a one-stop shop for clothing and toys, making these products accessible to diverse communities throughout the Houston area.
News & Print placements
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