Shining a Light: A New Home For Community Services
Scope: For more than 29 years, Bread of Life has supported Houston’s underserved community by meeting needs related to hunger, disaster, and the pandemic. After rebuilding from a devastating warehouse fire, Bread of Life relaunched its monthly food and supply distribution to continue to serve the community from a new location. The objective of our campaign was to raise awareness about Bread of Life’s monthly food and supply distributions and shine a light on its breadth of services.
Tools: Social Media, Public Relations, Community Relations
The Challenge
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Secure media coverage for each monthly distribution
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Alert the community of the events to maximize attendance
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Engage the community to create greater awareness of Bread of Life
The Plan
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Create social media content for before, during and after the event
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Coordinate media coverage of events and related stories
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Publicize the event’s success via social media and post-event press releases
The Outcomes
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6,000 families served between June & September 2021
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26 TV and Print News Placements, 4.6 mil audience reached, +$120k publicity value
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+957 new followers across all platforms, +154% increase in engagements