Shining a Light: A New Home For Community Services

Scope: For more than 29 years, Bread of Life has supported Houston’s underserved community by meeting needs related to hunger, disaster, and the pandemic. After rebuilding from a devastating warehouse fire, Bread of Life relaunched its monthly food and supply distribution to continue to serve the community from a new location. The objective of our campaign was to raise awareness about Bread of Life’s monthly food and supply distributions and shine a light on its breadth of services.

Tools: Social Media, Public Relations, Community Relations

The Challenge

• Secure media coverage for each monthly distribution

• Alert the community of the events to maximize attendance

• Engage the community to create greater awareness of Bread of Life

The Plan

• Create social media content for before, during and after the event

• Coordinate media coverage of events and related stories

• Publicize the event’s success via social media and post-event press releases

The Outcomes

• 6,000 families served between June & September 2021

• 26 TV and Print News Placements, 4.6 mil audience reached, +$120k publicity value

• +957 new followers across all platforms, +154% increase in engagements