Elevating Families’ Stories to Find the Best Schools
Scope: Families Empowered has served parents and families for over a decade, providing resources and opportunities for them to make the right decision for their children when it comes to school. Medley seized the opportunity to elevate families’ stories, share quality, timely, proprietary data and raise awareness about Families Empowered’s services. The goal of the campaign was to ensure more families learn about Families Empowered and how they can help.
Tools: Media pitches, media alerts, calendar listings, English & Spanish media training
Plan
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Secure press to tell stories of families & service of Families Empowered
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Focus on raising awareness about pre-K and Kindergarten enrollment
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Make more families aware of school options for children
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Stay out of political conversations
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Reach families across diverse media outlets in Spanish & English
Outcomes
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Public Relations Campaign Summary: June-August 2021
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Total Media Placements: 32
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Total Audience Reach: 5,926,663
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Total Publicity Value: $118,717
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Over 50% of the coverage focused on Pre-K
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Coverage included print, online, podcast, radio, TV
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7 Spanish-language placements
